Topic
Psychology
Why we click, hesitate and trust: perception, cognitive biases and motivation.
- 12 articles
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Psychology
Cognitive Load: Why Less Is Often More in Interface Design
Every interface asks for mental effort, but much of it is unnecessary. What cognitive load is, how to spot it and seven practical ways to reduce it. -
Psychology
Spotting and Avoiding Dark Patterns: Why Interface Tricks Cost You
Fake countdowns, hidden cancellations, cookie banners without a "Reject" button: why dark patterns cost trust, what EU and German law say, and what fair alternatives look like. -
Psychology
The Zeigarnik Effect: What’s Really Behind the Popular UX Rule
Unfinished tasks stick in your mind, says a popular UX rule. What research says today, what it means for progress bars, checklists and streaks, and where manipulation begins. -
Psychology
The Von Restorff Effect: Why What’s Different Stands Out
What stands out from its surroundings sticks in memory. What Hedwig von Restorff found in 1933 and how to use emphasis in interfaces deliberately and accessibly. -
Psychology
Trust at First Sight: What People Base Their Judgment of a Website On
People decide in a split second whether a website is trustworthy, and mostly on gut feeling. Which signals shape that judgment and how to design for them honestly. -
Psychology
UX Laws Explained with Examples: Fitts, Hick, Jakob and Miller
Fitts’s Law, Hick’s Law, Jakob’s Law and Miller’s Law explained without prior knowledge, each with an everyday example and a before and after from a ticket app. Plus the typical misconceptions and four questions for your next screen. -
Psychology
Nudging in UX Design: How to Guide User Behavior
Small nudges, big impact: how nudging guides user behavior in UX design – and how to draw a clear ethical line between nudges and dark patterns. -
Psychology
The Peak-End Rule: Why People Mostly Remember the Peak and the End
People don’t judge an experience by its average, but mostly by its most intense moment and by how it ends. What the research says and how to design the moments that stick. -
Psychology
The Barnum Effect: Ego Beats Self-Reflection – and How You Can Use It
Vague, general statements almost everyone agrees with: how the Barnum effect tricks the mind – and how it plays out in UX and conversion optimization. -
Psychology
The Priming Effect – How You Can Influence Users Effectively
Priming is one of the basics of conversion optimization: how previous stimuli unconsciously influence thinking and behavior – from the Florida effect to marketing. -
Psychology
Basics of Human Perception: Short-Term Memory
The 7±2 rule and the paradox of choice: why short-term memory determines how much information and how many options an interface can handle. -
Psychology
Why Do Visitors Convert into Buyers?
A deeper look into buyer psychology: why people convert – explained through BJ Fogg’s Behavior Model of motivation, ability, and triggers.