We develop applications for people. Therefore, the basis of every good design is human perception. Various findings from psychology make it easier...
Fundamentals of human perception: Short-term memory
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Psychology
Why do visitors convert to buyers?
Conversion is the English term for "conversion" and refers to the transformation of a visitor into a customer. Optimizing an application, a website,...
The priming effect – how you can effectively influence users
In psychology, the priming effect refers to the preparation of a stimulus-response scheme. Here, a preceding stimulus influences a person's thinking...
Barnum effect: ego beats self-reflection and how you can use it
A UX designer should know their users very well in normal cases. Of course, I also know a lot about my users. The typical UX Fox reader can be very...