What does an Information Architect do?

by | Jun 21, 2024 | UX, Editors choice | 0 comments

We admire architectural masterpieces such as Taipei 101 or the Burj Khalifa – impressive buildings that fascinate us with their structure and aesthetics. Slightly less famous, but just as crucial for the design of user-friendly digital products, are the information architects. They are the invisible architects behind the structure and organisation of information in apps and websites.</pAn information architect ensures that users can navigate effortlessly through digital products. By strategically planning and organising content, they create intuitive and accessible user experiences. In this article, we take an in-depth look at the role of the Information Architect, their tasks and the skills required.

The role of an information architect

An Information Architect (IA) is responsible for structuring and organising information within digital products such as websites, apps and software. Their main goal is to create a user-friendly and intuitive information architecture that helps users to easily find and use information.


Definition and main responsibilities

An information architect designs the structure and navigation of a digital product. This includes the development of sitemaps, wireframes and navigation systems that allow users to browse and find content efficiently. They work to present information in a logical and accessible way, which significantly improves the user experience. By clearly organising content and creating intuitive navigation paths, IAs help users find the information they need quickly and without frustration.


Differences and interfaces with other UX roles

While UX designers focus on the overall user experience and UI designers are responsible for the visual design, the information architect focuses on the structure and organisation of information. IAs work closely with UX designers to ensure that the structure of information meets user needs and improves usability. They also work with UI designers to ensure that the visual presentation of information is clear and appealing. Collaboration with developers is also important to ensure that the technical implementation of the information architecture works smoothly.</pInformation architects play a crucial role in creating user-friendly digital products. Their work ensures that the information structure is clear and intuitive, which ultimately leads to a better user experience. Their ability to organise complex information and present it in a user-friendly way is an essential part of a digital product’s success.

Important tasks of an information architect

An information architect takes on a variety of tasks, all of which are aimed at creating a clear and user-friendly structure for digital products. Here are some of the most important tasks of an information architect:


Structuring and organising information

Information architects analyse the content and objectives of a project in order to develop a logical and intuitive structure. They determine how information is grouped, labelled and presented so that users can easily find and understand it.


Creation of sitemaps and wireframes

An essential part of the work of an information architect is the creation of sitemaps and wireframes. Site maps show the hierarchy and relationship of the various pages and content within a website or app. Wireframes are schematic representations that outline the layout and arrangement of content on the pages before the actual design is created.


Development of navigation systems and information hierarchies

Information architects develop navigation systems that enable users to navigate efficiently and intuitively through a digital product. They create information hierarchies that ensure important content is easily accessible and a logical order is maintained.


Conducting user research and card sorting

In order to ensure that the information architecture meets the needs of users, information architects conduct various types of user research. One commonly used method is card sorting, where users sort cards with content into categories to gain insights into their mindset and preferences.


Collaboration with UX designers and developers

Information architects work closely with UX designers and developers to ensure that the information architecture is integrated into the overall design and technically implemented. This collaboration is crucial to ensure that the structure and navigation of the digital product is both user-friendly and functional. 


Through these tasks, information architects help to ensure that digital products are clearly structured and easy to navigate. Their work ensures that users can find the information they need quickly and efficiently, resulting in a better user experience.

Important skills and qualifications

A successful Information Architect needs a variety of skills to develop effective and user-friendly information architectures. Here are the most important skills and qualifications an Information Architect should have:


Analytical skills and logical thinking

  • Data analysis: The ability to collect and analyse user data is crucial. Information architects must be able to extract valuable insights from data volumes and incorporate them into their information structures.
  • Problem-solving skills: Logical thinking and the ability to analyse and solve complex problems are essential. Information architects must develop information structures that meet the needs of users while being efficient and intuitive.<



Knowledge of UX design tools and techniques

  • Design tools: Experience with design tools such as Sketch, Figma, Adobe XD and Axure is important for creating wireframes and prototypes
  • .Prototyping and Testing: The ability to create interactive prototypes and conduct usability tests to validate and improve the information architecture



Understanding of information architecture and data modelling

  • Information hierarchy: A deep understanding of information hierarchies and structures is necessary to organise content logically and make it accessible
  • Data modelling: Knowledge of data modelling helps to visualise and organise complex data structures.



Communication and collaboration skills

  • Teamwork: Information architects must be able to collaborate effectively with different teams, including UX designers, developers and product managers
  • .Communication skills: The ability to communicate ideas and concepts clearly and concisely, both verbally and in writing, is critical. Information architects must be able to present their concepts and structures convincingly.


These skills and qualifications are the basis for a successful career as an information architect and help to develop user-friendly and efficient information architectures that meet the needs of users.

How to become an Information Architect

The path to becoming an Information Architect requires a combination of formal training, practical experience and continuous professional development. Here are the steps typically required to become an Information Architect:


Education and training opportunities

  • Study: A bachelor’s or master’s degree in fields such as information science, library science, UX design, computer science or a related field is often helpful. These courses teach the basics of information structuring and user behaviour.
  • Courses and certificates: Specialised courses and certificates in information architecture and UX design can make it easier to get started. Platforms such as Coursera, edX and the Nielsen Norman Group offer relevant training opportunities.
  • Self-study: Books, articles and online resources on topics such as information architecture, usability and user experience are also valuable. Attending webinars and conferences can also be useful.


Important experience and internships

  • Practical experience: Internships and projects are crucial for gaining real-world experience. Internships in companies with strong UX teams offer the opportunity to apply the principles of information architecture and learn from experienced colleagues.
  • Freelance projects: Freelance work or volunteer projects can help you gain practical experience and expand your portfolio. Such projects demonstrate the ability to work independently and successfully complete information architecture projects.
  • Usability tests and user studies: Experience in conducting usability tests and user studies is particularly important for gaining valuable insights and improving information architecture. Participation in hackathons or UX labs can provide additional practical experience.


Network and community

  • Networking: Building a network in the UX community can open doors. Attending conferences, meetups and workshops are helpful for making contacts and exchanging information about current trends. Interacting with professionals can provide valuable career tips and opportunities for collaboration.
  • Community: Participation in online communities and forums offers opportunities for exchange and inspiration. Platforms such as LinkedIn, UX Design Community on Reddit and UX Mastery are good places to start. These communities often offer discussion forums, job boards and resources for further training.
  • Mentorship: A mentor from the industry can provide valuable insight and support. Mentors can often be found through networks, community events or online platforms. A mentor can help with career planning and provide valuable feedback on your own projects.
  • Participation in research groups: Participation in research groups or UX labs can provide valuable hands-on experience and insights into current research trends. Such groups often offer the opportunity to work on real projects and expand your own research skills.


Through a combination of formal education, practical experience and a strong network, you can successfully build and continuously develop a career as an information architect.


The role of the information architect is crucial for the development of user-friendly digital products. By strategically structuring and organising information, information architects ensure that users can access content easily and intuitively.

A successful Information Architect combines analytical skills, technical knowledge and strong communication skills to develop effective information architectures. The path to this profession leads through various educational and training opportunities, with practical experience and a strong network being particularly important.

Information architects work closely with UX designers, UI designers and developers to ensure that the information structure meets user needs. Their work is essential to make digital products functional and user-friendly.

With the growing importance of user-centred design, the demand for qualified information architects remains high. This career offers exciting challenges and numerous opportunities for further development.

This content was created with the support of OpenAI’s ChatGPT-4 and DALL-E technologies as well as Midjourney and DeepL. However, the majority of the editorial work was done by our team to ensure authenticity and expertise.