---
title: "User Experience"
url: "https://insideuxdesign.com/en/blog/user-experience"
language: "en"
description: "How products people love to use come to life – from research to strategy."
published: "2026-10-14T09:50:33+02:00"
updated: "2026-10-15T00:41:26+02:00"
---

# User Experience

How products people love to use come to life – from research to strategy.

Topic

# User Experience

How products people love to use come to life – from research to strategy.

- 35 articles

[ ](https://insideuxdesign.com/en/blog/synthetic-users-can-ai-replace-real-user-research) 14. Oktober 2026 ·User Experience 

##  [Synthetic Users: Can AI Replace Real User Research?](https://insideuxdesign.com/en/blog/synthetic-users-can-ai-replace-real-user-research) 

AI-generated users deliver interviews in seconds. But how do they compare to real people? A look at recent studies and at where synthetic users can still help.

   [ ](https://insideuxdesign.com/en/blog/site-search-why-it-often-fails-and-how-to-improve-it) 30. September 2026 ·User Experience 

##  [Site Search: Why It Often Fails and How to Improve It](https://insideuxdesign.com/en/blog/site-search-why-it-often-fails-and-how-to-improve-it) 

Many site searches only find what is named exactly as in the system. Why search fails so often and how six levers and a look at your search log can fix it.

   [ ](https://insideuxdesign.com/en/blog/measuring-ux-how-to-use-success-rate-time-on-task-and-sus-properly) 2. September 2026 ·User Experience 

##  [Measuring UX: How to Use Success Rate, Time on Task and SUS Properly](https://insideuxdesign.com/en/blog/measuring-ux-how-to-use-success-rate-time-on-task-and-sus-properly) 

More page views are not a success in themselves. Which metrics really measure the quality of a user experience, how to calculate them properly with small samples and which thinking errors to avoid.

   [ ](https://insideuxdesign.com/en/blog/usability-testing-with-five-users-whats-behind-the-rule-of-thumb) 22. Juli 2026 ·User Experience 

##  [Usability Testing with Five Users: What’s Behind the Rule of Thumb](https://insideuxdesign.com/en/blog/usability-testing-with-five-users-whats-behind-the-rule-of-thumb) 

Five users find 85 percent of usability problems, or so the saying goes. Where the number comes from, what follow-up studies have shown and how to plan test rounds that actually improve your product.

   [ ](https://insideuxdesign.com/en/blog/the-ux-process-at-a-glance-from-problem-to-solution) 10. Dezember 2025 ·User Experience 

##  [The UX Process at a Glance: From Problem to Solution](https://insideuxdesign.com/en/blog/the-ux-process-at-a-glance-from-problem-to-solution) 

From understanding to measuring: the UX process as a map, with five phases, one running example and the best-known models compared.

   [ ](https://insideuxdesign.com/en/blog/measuring-ux-task-success-time-on-task-sus-and-conversion-explained) 8. Oktober 2025 ·User Experience 

##  [Measuring UX: Task Success, Time on Task, SUS and Conversion Explained](https://insideuxdesign.com/en/blog/measuring-ux-task-success-time-on-task-sus-and-conversion-explained) 

Task success, time on task, SUS and conversion rate: this guide explains the most important UX metrics with one running example and shows when each one actually helps.

   [ ](https://insideuxdesign.com/en/blog/what-are-ux-personas-and-why-every-team-needs-them) 3. September 2025 ·User Experience 

##  [What Are UX Personas and Why Does Every Team Need Them?](https://insideuxdesign.com/en/blog/what-are-ux-personas-and-why-every-team-needs-them) 

Data-driven personas help teams make user-centered decisions – but only if they're created correctly. What personas can do and where their limits lie.

   [ ](https://insideuxdesign.com/en/blog/onboarding-that-sticks-the-first-minutes-in-your-product) 6. August 2025 ·User Experience 

##  [Onboarding That Sticks: The First Minutes in Your Product](https://insideuxdesign.com/en/blog/onboarding-that-sticks-the-first-minutes-in-your-product) 

New users don't want to click through tutorials. They want to get something done. Learn how to define the first success in your product and shorten the path to it with seven levers, explained through one running example.

   [ ](https://insideuxdesign.com/en/blog/error-messages-that-actually-help-ux-writing-for-common-error-cases) 9. Juli 2025 ·User Experience 

##  [Error Messages That Actually Help: UX Writing for Common Error Cases](https://insideuxdesign.com/en/blog/error-messages-that-actually-help-ux-writing-for-common-error-cases) 

What happened, and what now? How good error messages are structured, which tone works, and what ten common error messages look like before and after a rewrite.

   [ ](https://insideuxdesign.com/en/blog/personas-from-real-data-how-to-build-a-persona-your-team-actually-uses) 14. Mai 2025 ·User Experience 

##  [Personas from Real Data: How to Build a Persona Your Team Actually Uses](https://insideuxdesign.com/en/blog/personas-from-real-data-how-to-build-a-persona-your-team-actually-uses) 

A persona only helps if it is grounded in real data. This step-by-step guide shows you how to get from support tickets and interviews to a useful persona, avoid common mistakes and tell personas apart from Jobs to be Done.

   [ ](https://insideuxdesign.com/en/blog/heuristic-evaluation-step-by-step-the-10-usability-heuristics-applied-to-one-example) 9. April 2025 ·User Experience 

##  [Heuristic Evaluation Step by Step: The 10 Usability Heuristics Applied to One Example](https://insideuxdesign.com/en/blog/heuristic-evaluation-step-by-step-the-10-usability-heuristics-applied-to-one-example) 

Jakob Nielsen's ten usability heuristics help you spot common weaknesses in an interface without organizing a test first. This article walks you through the method step by step using an online booking flow.

   [ ](https://insideuxdesign.com/en/blog/flat-vs-deep-hierarchy-which-structure-is-best) 2. März 2025 ·User Experience 

##  [Flat vs. Deep Hierarchy: Which Structure Is Best?](https://insideuxdesign.com/en/blog/flat-vs-deep-hierarchy-which-structure-is-best) 

Fewer clicks or clear categories? Flat vs. deep hierarchy in information architecture – and when each structure is the better choice.

   [ ](https://insideuxdesign.com/en/blog/user-interviews-without-leading-questions-how-to-get-honest-answers) 15. Januar 2025 ·User Experience 

##  [User Interviews Without Leading Questions: How to Get Honest Answers](https://insideuxdesign.com/en/blog/user-interviews-without-leading-questions-how-to-get-honest-answers) 

Leading questions get you exactly the answers you want to hear. This guide uses plenty of before-and-after examples to show how to prepare, run and analyze user interviews, even without a dedicated researcher on the team.

   [ ](https://insideuxdesign.com/en/blog/navigation-nobody-gets-lost-in-information-architecture-step-by-step) 13. November 2024 ·User Experience 

##  [Navigation Nobody Gets Lost In: Information Architecture Step by Step](https://insideuxdesign.com/en/blog/navigation-nobody-gets-lost-in-information-architecture-step-by-step) 

How to build navigation where people find what they’re looking for: step by step with card sorting and tree testing, no prior knowledge needed.

   [ ](https://insideuxdesign.com/en/blog/what-are-microinteractions-and-how-to-use-them) 26. Oktober 2024 ·User Experience 

##  [What Are Microinteractions and How Can You Use Them?](https://insideuxdesign.com/en/blog/what-are-microinteractions-and-how-to-use-them) 

The animated heart, the gentle vibration, the progress bar: how small microinteractions give feedback, provide orientation, and bring products to life.

   [ ](https://insideuxdesign.com/en/blog/common-usability-mistakes-and-how-to-avoid-them) 25. Oktober 2024 ·User Experience 

##  [Common Usability Mistakes and How to Avoid Them](https://insideuxdesign.com/en/blog/common-usability-mistakes-and-how-to-avoid-them) 

From unclear navigation and long load times to cluttered interfaces: eight common usability mistakes – and how to avoid them.

   [ ](https://insideuxdesign.com/en/blog/minimum-viable-product-mvp-what-ux-designers-should-know) 25. Oktober 2024 ·User Experience 

##  [Minimum Viable Product (MVP): What UX Designers Should Know](https://insideuxdesign.com/en/blog/minimum-viable-product-mvp-what-ux-designers-should-know) 

Fewer features, but well-thought-out UX: what UX designers should keep in mind when building an MVP so they can learn fast without blowing the first impression.

   [ ](https://insideuxdesign.com/en/blog/how-to-structure-content-the-right-way) 25. Oktober 2024 ·User Experience 

##  [How to Structure Content the Right Way](https://insideuxdesign.com/en/blog/how-to-structure-content-the-right-way) 

From card sorting and sitemaps to iterative testing: a hands-on guide to structuring your content in a user-centered way.

   [ ](https://insideuxdesign.com/en/blog/how-to-extract-valuable-feedback-from-usability-tests) 25. Oktober 2024 ·User Experience 

##  [How to Extract Valuable Feedback from Usability Tests](https://insideuxdesign.com/en/blog/how-to-extract-valuable-feedback-from-usability-tests) 

Collecting data is easy – drawing the right conclusions is the real skill. Here are methods for filtering actionable feedback out of your usability tests.

   [ ](https://insideuxdesign.com/en/blog/how-to-create-a-journey-map-a-guide-to-your-first-mapping) 11. September 2024 ·User Experience 

##  [How to Create a Journey Map: A Guide to Your First Mapping](https://insideuxdesign.com/en/blog/how-to-create-a-journey-map-a-guide-to-your-first-mapping) 

A journey map shows what people do, think and feel on the way to their goal. This guide walks you through your first mapping with a worked example, no prior knowledge needed.

   [ ](https://insideuxdesign.com/en/blog/your-first-usability-test-step-by-step-with-five-users) 14. August 2024 ·User Experience 

##  [Your First Usability Test: Step by Step with Five Users](https://insideuxdesign.com/en/blog/your-first-usability-test-step-by-step-with-five-users) 

One morning, five people and a handful of well-written tasks are enough to find the biggest stumbling blocks on your website. This guide takes you from test goal to first analysis, no prior knowledge needed.

   [ ](https://insideuxdesign.com/en/blog/introduction-to-information-architecture) 12. Juli 2024 ·User Experience 

##  [An Introduction to Information Architecture](https://insideuxdesign.com/en/blog/introduction-to-information-architecture) 

Like a good restaurant menu: the fundamentals, principles, and process of information architecture – and why it determines findability and SEO.

   [ ](https://insideuxdesign.com/en/blog/card-sorting-basics-information-architecture-for-beginners) 23. Juni 2024 ·User Experience 

##  [Card Sorting Basics: Efficient Information Architecture for Beginners](https://insideuxdesign.com/en/blog/card-sorting-basics-information-architecture-for-beginners) 

Open or closed card sorting? How to find out how real users group content – and build your navigation around it.

   [ ](https://insideuxdesign.com/en/blog/what-does-an-information-architect-do) 21. Juni 2024 ·User Experience 

##  [What Does an Information Architect Do?](https://insideuxdesign.com/en/blog/what-does-an-information-architect-do) 

The invisible architects behind every good navigation: how information architects structure content so users can effortlessly find what they're looking for.

   [ ](https://insideuxdesign.com/en/blog/what-does-a-ux-researcher-do) 20. Juni 2024 ·User Experience 

##  [What Does a UX Researcher Do?](https://insideuxdesign.com/en/blog/what-does-a-ux-researcher-do) 

The detectives of the digital age: how user researchers use interviews, surveys, and usability tests to gather solid user insights.

   [ ](https://insideuxdesign.com/en/blog/ux-writing-vs-copywriting-whats-the-difference) 12. Juni 2024 ·User Experience 

##  [UX Writing vs. Copywriting: What's the Difference?](https://insideuxdesign.com/en/blog/ux-writing-vs-copywriting-whats-the-difference) 

Both work with words, but they pursue different goals: the five biggest differences between UX writing and copywriting.

   [ ](https://insideuxdesign.com/en/blog/what-does-a-ux-writer-do) 5. Juni 2024 ·User Experience 

##  [What Does a UX Writer Do?](https://insideuxdesign.com/en/blog/what-does-a-ux-writer-do) 

Microcopy that guides people through products: what a UX writer does, how the role differs from a copywriter, and which skills it takes.

   [ ](https://insideuxdesign.com/en/blog/what-does-a-ui-designer-do) 15. Mai 2024 ·User Experience 

##  [What Does a UI Designer Do?](https://insideuxdesign.com/en/blog/what-does-a-ui-designer-do) 

Colors, typography, layout, prototypes: what a UI designer actually does all day, which skills matter, and how to get into the profession.

   [ ](https://insideuxdesign.com/en/blog/who-does-what-in-ux-roles-and-their-contributions) 31. März 2024 ·User Experience 

##  [Who Does What in UX? A Detailed Look at the Roles and Their Contributions](https://insideuxdesign.com/en/blog/who-does-what-in-ux-roles-and-their-contributions) 

UX designer, UI designer, researcher, writer, information architect: why there are so many UX roles and how they work together in the design process.

   [ ](https://insideuxdesign.com/en/blog/how-to-use-agile-ux-in-your-project) 23. Dezember 2023 ·User Experience 

##  [How to Easily Use Agile UX in Your Project](https://insideuxdesign.com/en/blog/how-to-use-agile-ux-in-your-project) 

Fast user feedback instead of drawn-out usability tests: how Agile UX and the User Feedback Day deliver solid insights in just a few days.

   [ ](https://insideuxdesign.com/en/blog/how-to-use-expert-evaluation-correctly) 23. Dezember 2023 ·User Experience 

##  [How to Use Expert Evaluation Correctly](https://insideuxdesign.com/en/blog/how-to-use-expert-evaluation-correctly) 

Cognitive walkthrough and heuristic evaluation: what expert evaluation can do – and how to use it the right way without replacing real user testing.

   [ ](https://insideuxdesign.com/en/blog/lean-ux-trend-or-real-improvement) 23. Dezember 2023 ·User Experience 

##  [Lean UX – Trend or Real Improvement?](https://insideuxdesign.com/en/blog/lean-ux-trend-or-real-improvement) 

Not a trend, but a method: how Lean UX brings proven usability tools into agile teams iteratively – and puts the user at the center.

   [ ](https://insideuxdesign.com/en/blog/what-is-usability) 23. Dezember 2023 ·User Experience 

##  [What Is Usability?](https://insideuxdesign.com/en/blog/what-is-usability) 

The seven pillars of usability according to DIN EN ISO 9241 – from suitability for the task to suitability for learning, explained in plain language.

   [ ](https://insideuxdesign.com/en/blog/what-is-user-experience) 23. Dezember 2023 ·User Experience 

##  [What Is User Experience?](https://insideuxdesign.com/en/blog/what-is-user-experience) 

Utility, usability, desirability: what makes up user experience – and why even the best usability can't save a bad overall experience.

   [ ](https://insideuxdesign.com/en/blog/what-is-ux-design-the-banana-example) 23. Dezember 2023 ·User Experience 

##  [What Is UX Design? The Banana Example](https://insideuxdesign.com/en/blog/what-is-ux-design-the-banana-example) 

UX design in a single picture: why the banana is the perfect example of a well-thought-out user experience – from its ripeness signal to its built-in handle.

   [ ](https://insideuxdesign.com/en/blog/what-does-a-good-ux-designer-do) 23. Dezember 2023 ·User Experience 

##  [What Does a (Good) UX Designer Do?](https://insideuxdesign.com/en/blog/what-does-a-good-ux-designer-do) 

The UX designer role doesn't even exist in the standards – and yet it's very real. Here's what the job involves and which skills really matter.

   [ ](https://insideuxdesign.com/en/blog/difference-between-ux-design-and-ui-design) 23. Dezember 2023 ·User Experience 

##  [What's the Difference Between UX Design and UI Design?](https://insideuxdesign.com/en/blog/difference-between-ux-design-and-ui-design) 

UX and UI often get mixed up. Here's how the two disciplines differ – and why they only work together.
